Exterior of Pyro located in Phoenix, Arizona.
A complete brand package and illustration set was created for a Japanese inspired restaurant concept driven by open flame, live-fire cooking concept for Flagship Restaurant Group.
The first step was coming up with a name, and from there a brand story and identity package was designed. The term “pyro” was inspired by a pyromaniac, and their obsession with fire, leading to a seductive tagline: “Our obsession goes beyond the flame”. Pyro is now one of the hottest restaurants in the heart of central Phoenix, Arizona.
Custom logo and collateral design for branding.
Custom hand drawn illustration for interior elements and art.
"With each spark from our wood burning hearth, we ignite the energy that flows through the doors and into your senses. Our diverse menu walks a fine line between Japanese Izakaya and American Bistro, and our chefs prepare dishes using open flame, live-fire cooking that allows the enhanced natural flavors of the ingredients to shine through. A refined yet inviting atmosphere is paralleled with a lush exterior patio, just as an elevated dining experience is matched with an intentionally energetic cocktail bar where the vibe flows through each pour and each beat of music. Flame-licked steaks and intoxicating energy will leave you yearning for a taste of more at Pyro."
Custom Menu Design for full, drinks, desert and brunch formats.
Custom Tagline and Font package.
Custom caviar label design.
