You don’t build brands by following formulas. You build them by understanding people, energy, and the moments they remember long after they leave a space.
I’m Claire Cunningham — a brand designer, artist, and creative partner behind some of the most distinctive hospitality, lifestyle, and real estate concepts across the country.
For over 25 years, I’ve worked at the intersection of brand identity, environment, and storytelling — shaping how a place looks, feels, and lives in someone’s memory. From full-scale restaurant concepts and boutique hotels to private clubs and experiential spaces, my work is rooted in creating something that doesn’t just exist — it resonates.
I’ve contributed to the branding and creative development of 150+ brands, 200+ locations, including 80+ new builds in the past decade alone. Sometimes I lead the full vision. Sometimes I step in as a strategic creative partner — refining, elevating, and ensuring every detail aligns with the core idea.
My approach is highly collaborative and intentionally tailored. Some clients come to me for a full brand system — identity, collateral, signage, art direction, and spatial storytelling. Others need a single, defining element — a mark, a mural, or a piece of art that anchors the entire experience.
Every engagement is different. The standard is not.
Beyond design, I create custom artwork and visual narratives that bring spaces to life — often becoming signature elements within the environments they’re built for. These works don’t just support the brand — they become part of it.
I partner with founders, developers, and visionaries who care deeply about what they’re building — and who understand that the difference between good and unforgettable lives in the details.
If you’re creating something meant to last,
I’d love to be part of it.
I’d love to be part of it.