I believe the strongest brands start with understanding people: how they experience a place, how it makes them feel, and what they remember long after they leave.
I’m Claire Cunningham, a brand designer, artist, and creative partner with more than 20 years of experience in hospitality & lifestyle development. I help founders, developers, and creative teams bring their ideas to life through thoughtful, cohesive brand experiences.
My work sits at the intersection of brand identity, environment, and storytelling. Over the years, I’ve had the opportunity to contribute to more than 150 brands across the country, from restaurants and boutique hotels to private clubs, commercial developments, and experiential spaces.
Every project is different, so my role tends to adapt to what’s most helpful. Sometimes that means developing a brand from the ground up. Other times, I join an existing team to help clarify the vision, strengthen the creative direction, or make sure the many pieces of a brand feel connected and intentional.
My approach is collaborative and tailored to the project and the people. I can help with a complete brand system, such as: identity, collateral, signage, art direction, and environmental storytelling. Or we can focus on a single element that helps give a concept its character, whether that’s a mark, mural, custom artwork, or another defining detail.
I also create original artwork and visual narratives for spaces, working closely with clients and design teams to create pieces that feel specific to the concept and the environment they’re part of.
Most of all, I enjoy working with people who care about what they’re creating. My goal is to listen, understand the vision, and bring the right mix of experience, ideas, and creative problem-solving to help make it stronger.
If you’re passionate about something, and could use a creative partner along the way, I’d love to hear about it and see how we can make something amazing together.