Overview
A full brand system, naming, and environmental direction were developed for Memoir, the signature grill concept celebrating the 20-year evolution of Flagship Restaurant Group. The work spans custom artwork, environmental graphics, menus, collateral, and signage — all unified by a narrative centered on memory, connection, and the experience of gathering.
Interior of Memoir located in Omaha, Nebraska.
Concept & Naming
Memoir was created as a reflection of time, place, and experience. The name anchors the concept in storytelling — a collection of moments gathered over years of food, travel, and shared experiences.
Designed to feel personal yet universal, Memoir invites guests into a space where every detail contributes to a larger narrative.
Brand Story
Inspired by the idea of “home,” Memoir is warm, intimate, and inviting.
The experience is built around connection — gathering over classic dishes and craft cocktails, meeting new people, or reconnecting with familiar faces. Service feels natural and personal, creating a sense of comfort and belonging.
The foundation of the story comes from real memories of food and family — from being introduced to restaurants at a young age to the rituals of shared meals and travel.
These moments shaped a concept that is:
Classic • Modern • Intimate • Hearty • Lively • Timeless
Classic • Modern • Intimate • Hearty • Lively • Timeless
Experience
Memoir was designed as a fully immersive environment rooted in storytelling.
Creative direction was established for the interior, including moodboard development, material guidance, and visual layering throughout the space. Environmental graphics, signage, and brand applications were integrated to feel seamless within the architecture.
Every detail — from entry to table — reinforces a cohesive experience centered on warmth, familiarity, and connection.
Open kitchen within Memoir.
Custom painting for interior.
Illustration & Art Direction
Custom hand-drawn artwork and original paintings were created as an extension of the brand story.
The art direction focuses on layered, lived-in visuals that reflect memory, travel, and personal history. Each piece contributes to the overall narrative, adding depth and authenticity to the experience.
Hand drawn illustrations used in digital and print avenues.
Hand painted art.
Custom drawing used for collateral, website and menu design.
