Palace Resorts consists of 11 all-inclusive resorts throughout Mexico, each with it's own unique atmosphere. Some locations offer more family friendly environments, while others cater to couples only, even 5-star resorts that offer a personal butler service on each floor.
The challenge for this client was creating a campaign that spoke to all 11 individual locations, with one consistent look and message. Our solution, a campaign called "Arrival/Departure". We knew the visitor would always arrive one way (possibly stressed out from the day-to-day) and depart another (hopefully relaxed and in a better place). This look was carried out through print, online, e-mails, and outdoor, also used for internal signage.